SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving ones website to increase its visibility in search engine platforms such as Google, Microsoft Bing, and other search engines whenever people search for:

• Products

• Services

• Information on topics in which one have deep expertise and/or experience, and many more

Ranking higher in search engines can lead to an increase in traffic to a website.

In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search.