Brand refers to a design that a company chooses to represent their services through. When talking about branding design, it typically refers to key brand elements such as the logo, color scheme, typography, and other design components that makes a brand stand out from competitors, and recognizable to consumers.

Besides these main elements of brand identity design, branding design also broadly refers to how a brand chooses to express themselves in both the physical and digital world; whether that’s on social media, in physical stores, or even the interior design of company office spaces. It is mportant for companies to ensure their brand design is conveyed consistently across all these touchpoints—often by using brand guidelines—in order to strengthen their brand image in the minds of their audience, helping to leave a lasting impression and cement emotional connections with the brand. 

It is the brand that helps to differentiate them from the others and stand out in the crowd. In RESONANCE we provie our clients with a diverse palette of options of which they can choose from.

Clients are also given the options to customise the designs as per their requirements.